Changing the way brands interact with their customers.
We combine global expertise with cutting-edge strategic development and innovative product benefits to create customised loyalty solutions. We believe that we bring differentiating capabilities to our partners:
Global Reach that gives our partners the latest and best solutions
- 1995 - We launched the concept of packaged banking programmes in the UK and have remained at the forefront of the industry in UK, Europe and the US
- 2005 - We introduced the concept of marketing membership programmes to the UK in and were first to market with Identity Theft, Leisure and Travel offerings
- Strategic partnership - We are partnered with many major European Banks, including LTSB, Royal Bank of Scotland Group, Haspa, Fortis and Deutsche Bank, providing some of the industry's most innovative and respected financial services programmes
Innovative Products and Platform Solutions that evolve as customer needs change
- We retain the capability to manufacture or source a broad range of compelling propositions based upon 300+ established benefits that ensure our solutions are bespoke to each situation and set of circumstances.
- We can create website, database and data-mining solutions that maximize the value of the interactions that we create.
Multi-channel Distribution that combines maximum reach with minimum burden for our partners.
- We fund marketing activity
- We develop scripts and creatives to partner guidelines
- We fund incentives to promote the trial of our products by customers
- We work with partner Brand and Compliance Teams to appreciate and comply with their values
Customer Focus that ensures every interaction represents an opportunity to affirm or enhance brand affinity.
- Over 20 years of contact centre operations based in the UK
- Dedicated, experienced customer service representatives
Turn-key Capability that enables low-risk, quick-to-market solutions
- We invested in modular systems, platforms and products that enable tailored programmes for our partners.
- We deliver an end-to-end, full service approach based on 35 years experience in product design, delivery, vendor integration, end-to-end systems integration, marketing expertise and customer service.
To find out more about how Affinion International can transform your customer relationships,
contact us
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