Affinion International: Revenue

Revenue

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Turning loyalty into revenue.

We believe that the more value your customers perceive, the more value they are likely to give back in return.

Our Active Loyalty solutions are tailor-made to meet the revenue goals for each of our partners, however, they typically follow 2 models:

Enhancements and Packaging – our added-value benefits are embedded into an existing product of our partner (e.g. a credit card or a current account) for which they charge a fee to their customers.

Retail – a suite of benefits is packaged by us into a fee-based lifestyle or protection membership club that we market directly to the customers of our partner.